At KBS, we are a professionally driven digital marketing and consulting firm backed by over 18 years of experience in digital marketing and 30+ years in management consulting. While our firm is newly established, our team brings a powerful legacy of delivering measurable impact across industries, governments, and global brands.

We specialize in offering scalable, insight-led solutions to startups, MSMEs, and growth-stage companies — blending hands-on industry knowledge with cutting-edge strategies. Our goal is to empower businesses with customized digital and consulting solutions that are rooted in experience, not just trends.

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Our Services

🔹 Digital Marketing Services (18+ years of domain expertise)
• Search Engine Optimization (SEO)
Long-term organic growth using white-hat SEO practices.
• Social Media Marketing (SMM)
Strategic content and ad campaigns across Instagram, Facebook, LinkedIn & more.
• Performance Marketing (PPC/SEM)
Conversion-focused ad campaigns across Google Ads, Meta, and programmatic platforms.
• Email & WhatsApp Marketing
Direct response campaigns with automation and segmentation.
• Content Strategy & Copywriting
Messaging that speaks your brand and converts.
• Marketing Automation & Analytics Dashboards
Smart tools for real-time reporting, ROI tracking, and decision-making.
• Website Development & UI/UX Design
Fast, responsive websites built for performance and lead generation.
• Influencer & Affiliate Campaigns
Credible reach through curated creators and affiliate partners.

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🔹 Consulting Services (30+ years of advisory & executional depth)

1.⁠ ⁠Corporate & Business Strategy
• Vision, Mission, Objectives (VMO)
• Competitive positioning & strategy design
• Strategic pricing, expansion & M&A advisory

2.⁠ ⁠Marketing & Organizational Development
• Long-term marketing roadmaps
• HR restructuring, performance systems
• Leadership alignment & cultural change

3.⁠ ⁠Business Process Reengineering (BPR)
• Workflow optimization and automation
• Cost reduction and efficiency improvement
• Post-BPR manpower planning and KPIs

4.⁠ ⁠Market Research & Insights
• Demand analysis, opportunity sizing
• Brand audits, consumer behavior studies
• Competitive benchmarking and forecasting

5.⁠ ⁠CRM & Client Experience
• End-to-end customer journey mapping
• Retention and loyalty framework design
• Personalization & value delivery systems

6.⁠ ⁠MSME-Focused Consulting
• Sector-specific roadmaps for Retail, D2C, Logistics, and Services
• Advisory on funding readiness, digital transformation, and operations

Our Principal Advisor – Soumitra Mookherjee

Soumitra Mookherjee is a Cambridge-educated strategic advisor with over 30 years of consulting and academic experience. He has worked closely with government ministries, public sector bodies, and large corporations on strategic projects across business planning, rural development, and market evaluation.

Select Projects Led:
• Ministry of Social Justice: Impact study on rehabilitation programs for the disabled across multiple states.
• Rural Development Monitoring: Oversight of sanitation and clean water schemes in 8 districts across Bihar and Jharkhand.
• Urban Infrastructure (Kolkata Mega-City Project): Evaluation of physical and financial project outcomes.
• NABARD & BIRD: Microcredit and SHG effectiveness studies across rural India.
• Corporate Strategy at Haldia Petrochemicals: Forecasting, competitor intelligence, and downstream project feasibility.

His global academic background (Cambridge, Exeter, UCL) and field-level leadership bring rare depth to KBS’s consulting offerings.